Pay Per ClickPaid Inclusion that truly does Pay

Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.

To Pay or Not to Pay? That is the question. But the answer is simple... Pay!.

Pay Per Click advertising is extremely important. Not every site can naturally rank #1 for terms like "shoes" or "photography", but you can pay for it. Paid search allows you to get your product or service in front of as many people as you are willing to pay for.

So the goal in paid search is not just to get as many people to your site, it is to get as many qualified visitors to your site at the lowest cost. This takes alot of effort, but is very realistic and well worth the effort. The next biggest piece is getting those qualified vistors to convert, and we have the solution.

Here is a blurb from a well respected ppc expert - "Let's talk about the search engines and their advertisement methods like adwords, Yahoo, Microsoft adcenter or some other search engines pay per click based system. The publishers or advertisers for websites obviously want to be found, not one single site owner or business wants to sit online without any visitors or traffic.
Pay Per Click advertising and management can get you there. PPC is all about advertisements, impressions and clicks, CTR, so you need good ads at good positions to get good click through rates. This takes money to generate higher click through, but is an investment that will produce higher revenue. The performance of these campaigns and pay per click ads will be determined by the time you put into your campaign and the testing that you perform. Once you have this down one can tweak and test to maximize CPC. It's that simple, no special sauce or secret formula."

SEM Rates | PPC Rates

A good Paid Search Marketer is like finding a good real estate agent. You get results quick, they save you time (which is money) and knows how to sell.

Pay Per Click Management and Strategies

There are many factors that go into a good Paid Search Campaign and many ways that you can optimize these campaigns. The trick is to manage them correctly and identify opportunities.
Here are some Paid Search techniques:

• Calls to Action and Copy
• Keyword Research
• A/B Testing
• Landing Page Optimization
• Geo-Targeting
• Thematic Grouping
• Quality Score
• Cost / Converstion

A good example from one of our St. Louis PPC clients was they were having trouble keeping their campaign together and had over 200,000 keywords that they were attempting to manage with 2 in house Paid Search employees. After conducting an audit of their campaign it was apparent they needed a Management program to help organize their campaigns.
Our findings showed that the company was losing approximately $2k / day due to differnet factors and after we redirected dead links, optimized landing pages, implemented bid changes and made it easier to manage, the company began to profit $1k day. Cost/Conversion went down and ROI went Way up!