Search Engine OptimizationHow the Best get Better Results

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.

Organic SEO or Natural Search Engine Optimization? Not a problem.

Today it is an absolute must to implement Search Engine Optimization into your online marketing efforts. There are many advanced ways to work your content into an optimal web of guidance for the search engine spiders and let them know what an authority your site or company truly is.

What many SEO firms forget is the fundamentals of a Search Engine Marketing and Optimization campaign. In Search Engine Optimization everything is important, down to the smallest piece, because you never know if that could be the one thing that brings you just above your competitor in the results pages.

SEM Rates | SEO Rates

"The success of a page should be measured by one criteria: Does the visitor do what you want them to do?"

SEO Strategies and Fundamentals

Search Engine Is and Is Not a science. There are methodoligies which you can strategically measure and implement, but then there is the Try Factor, although many of the "Tries" are educated it still qualifies as a guess, but the important piece is to measure the results to gain insights into how strategies are working and affecting each other. Here are some SEO considerations:

• Content, Content, Content
• Linking Structure / Page Architecture
• Clean Coding
• Link Building
• URL Naming
• Keyword Research
• Page Titles (browser and H1)
• Page Speed
• Canonicalization

A good example of this from one of our clients is Grind-Box.com
Major Converting terms for them are longer tail keywords that match their products description.
They currently Rank #'s 2, 3, 4 for the term 4 foot grind box and #'s 2, 3, 4 for 6 foot grind box and # 1 for this product on Etsy where the product is sold as well. These two terms and searches result in over 50% of their business. Very Strong example of the power of Organic SEO.